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A Seminar on 'Developing a Brand' held

Faculty of Business Studies in collaboration with the Centre for Research, HRD and Publications of Prime University has organized a seminar entitled 'Developing a Brand' on 30 December 2019 (Monday) at 11:00 am in Room No. 805. Prof. Dr. Jahangir Alam, Dean, Faculty of Business Studies presided over the program.

Mir Shahabuddin, Chairman, Board of Trustees graced the seminar as the Chief Guest and Prof. Dr. Arshad Ali, Treasurer, Prime University was present in the program as special guest.

In the vibrant session, Shaikh Imran Aziz, Deputy General Manager, Marketing and Business Development of Super Star Limited was the Keynote Speaker of the seminar. He opined that creating a differentiated products and services and building a brand image are vital to be one of the leading brands in an industry. In addition, he opined that only advertisements cannot make a brand rather it requires a whole mix of activities and programs to create a sustained impression about the brand.

The Registrar, Heads of different departments, faculty members and students of the Department of Business Administration were also present in the program.

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